Showing posts with label ComScore. Show all posts
Showing posts with label ComScore. Show all posts

Sunday, June 10, 2012

ComScore: Nearly a quarter of US smartphone owners have tablets, love their video


If you've got a smartphone, it's increasingly likely that you're also carrying a tablet as a sidearm. ComScore understands that 23.6 percent of American smartphone owners also have an iPad, Kindle Fire or some other large touchscreen slab as of April. That's only 16.5 percent of all cellphone owners in the land, but that's a huge jump from 9.7 percent of smartphone owners (4.7 percent of cellphone owners) just one year earlier. And if you do own a slate, odds are that you're watching your fair share of movies and cat videos. More than half of tablet users, 53 percent, fire up the likes of Netflix or YouTube at least once a month, with almost a tenth (9.5 percent) tuning in daily. Tablet lovers are unsurprisingly three times more likely to watch than their smartphone counterparts, suggesting that it's just a short hop from buying a tablet to catching up on Daily Show episodes.

Friday, June 8, 2012

ComScore: Android's US share dips ever so slightly, iPhone slowly marching up


Here's a minor surprise: Android slipping at all in US market share. Although it saw just a tiny drop of two tenths of a point from where it was in March, and still saw a gain over January, Google's platform was down to 50.8 percent in April. Nothing dramatic enough to make Mountain View worry, as such, but definitely a sharp break from the rapid growth of last year. Apple could meanwhile claim a small victory for the month as a result by continuing to grow -- even if we wouldn't call its 31.4 percent iPhone share a revolution. Of the other platforms, only Microsoft had anything to crow about, as the Lumia 900 launch brought Windows Phone back just over the four percent mark.