Thursday, July 5, 2012

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RIM to join forces with Windows Phone in bid to survive?

 Good bye BlackBerry, hello Windows Phone? 

Research in Motion may have to bite the bullet and admit it's in serious trouble, with executives under pressure to do something radical in a bid to save the company, such as joining forces with Microsoft.

Earlier today we heard that RIM was going to delay its BlackBerry 10 operating system launch until next year, and cut a further 5,000 jobs, as the firm recorded larger than expected losses.

Reuters' sources say the RIM board is under increasing pressure to explorer other drastic options, one of which is ditching BB10 altogether, in favour of Windows Phone 8.


RIM is in deep do-do


The sources suggest that RIM is considering a partnership similar to the one Nokia has with Microsoft, where it would continue to manufacturer devices, but the software would come from the computing giant.

Apparently Microsoft CEO Steve Ballmer had already approached RIM, in an attempt to set up a Nokia-esque deal.

Unsurprisingly RIM CEO Thorsten Heins remains positive about the company's future: "I am confident that the first BlackBerry 10 smartphones will provide a ground-breaking next-generation smartphone user experience."

RIM has always prided itself on offering the complete package of hardware, software and services, and the Canadian firm won't give up on its operating system easily, but it does need to do something drastic to avoid going under completely.

From Reuters

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