Sunday, June 10, 2012

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ComScore: Nearly a quarter of US smartphone owners have tablets, love their video


If you've got a smartphone, it's increasingly likely that you're also carrying a tablet as a sidearm. ComScore understands that 23.6 percent of American smartphone owners also have an iPad, Kindle Fire or some other large touchscreen slab as of April. That's only 16.5 percent of all cellphone owners in the land, but that's a huge jump from 9.7 percent of smartphone owners (4.7 percent of cellphone owners) just one year earlier. And if you do own a slate, odds are that you're watching your fair share of movies and cat videos. More than half of tablet users, 53 percent, fire up the likes of Netflix or YouTube at least once a month, with almost a tenth (9.5 percent) tuning in daily. Tablet lovers are unsurprisingly three times more likely to watch than their smartphone counterparts, suggesting that it's just a short hop from buying a tablet to catching up on Daily Show episodes.



Features 7.4 Display 8.1 Battery life 7.9 Ease of use 8.1 Storage capacity 6 Design and form factor 7.8 Portability (size / weight) 8.8 Durability 8.6
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