Sony isn't about to let Nintendo and PC games get a leg up on it in the downloadable content (DLC) arena. That's why the company's European arm (which also runs the show in Australia and New Zealand) is taking its digital wares to GameStop, where customers will be able to use cash, gift cards or trade credits to purchase activation codes for PlayStation Network games and add-ons. All told, some 1,600 stores in Australia, New Zealand, France, Italy, Spain, Germany, Austria and Switzerland will soon be offering the ability to purchase content usually ordered from the comfort of your couch and Crash Bandicoot boxer shorts. The complete PR awaits you after the break.
PRESS RELEASE
GameStop International and Sony Computer Entertainment Europe Announce Downloadable Content (DLC) Initiative
GameStop's European and Australian Stores to Start Selling PSN Digital Content
GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, announced today the addition of PlayStation®Network downloadable content (DLC) from Sony Computer Entertainment Europe (SCEE) to its European and Australian store base. This digital option will be available at more than 1,600 store locations in Australia, New Zealand, France, Italy, Spain, Germany, Austria and Switzerland. Customers in those countries will have the ability to purchase DLC with any form of payment including trade credits, gift cards and cash. Last year, GameStop returned more than $ 1.2 billion in trade credits for pre-owned games, and those customers are eligible to apply their trade credits toward any game purchase, including DLC.
"The ability to use cash and trade credits as currency is a powerful tool and SCEE recognizes that it provides a new channel for gamers to access and purchase exclusive digital content"
"The ability to use cash and trade credits as currency is a powerful tool and SCEE recognizes that it provides a new channel for gamers to access and purchase exclusive digital content," said Mike Mauler, GameStop's executive vice president of international. "We are thrilled to be bringing this initiative to our international customers."
"Helping customers discover great digital content at retail is what GameStop does best," said Jim Ryan, CEO Sony Computer Entertainment Europe. "We look forward to continued success with our DLC partnership and the payment flexibility it brings to GameStop customers worldwide."
About GameStop
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,614 company-operated stores in 15 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/pc.
General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®Vita, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.
More information about PlayStation products can be found at www.playstation.com.
PlayStation, the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
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